Gemalto is now part of the Thales Group, find out more.
Fale conosco

Subscribe to Updates

Sentinel Twitter

Recent Posts

Sort by:
As companies increasingly adopt Everything as a Service(XaaS) models and the Internet of Things continues to expand, both software and hardware vendors find themselves depending more and more on software licensing solutions to increase revenue and capture.
The specific strategy you develop to grow your customer lifetime value will depend on your software: what it does, how it’s used, and what you can track effectively.
When it comes to selling software, you need to focus not only on the initial sale, but your customer lifetime value (CLV or LTV). What exactly does that mean? The answer is simpler than you might realize
Businesses cannot afford to underestimate the impact large cloud titans such as Amazon, Dropbox, SalesForce and others, have had on customer experience expectations for software users. Everyone is a cloud service consumer today, and everyone has had their standards raised.

Sentinel EMS 5.0 has been redesigned with simplicity in mind to provide operations professionals a streamlined user interface and improved performance. 

Sentinel RMS is a robust, flexible, enterprise grade licensing solution. With Sentinel RMS, software and technology vendors gain control and visibility into how their applications are deployed and used – whether in the cloud or on premise. RMS offers world
Among the steps in your software supply chain, licensing stands out as a crucial, yet complicated link. Finding a software licensing management platform which enables your business to grow, is as important as picking the right CRM or ERP.

We recently discussed the relatively new concept of the software supply chain. Today, we’re going to focus on a crucial link in that chain: licensing, and some of the top issues that can arise by failing to automate the distribution of your software.

As business becomes increasingly digital, you’ll need to begin doing the same for your software supply chains. 
Staying on top of the game and your customers’ needs is just as important in the post-sale stages as it is when you’re just taking the first steps of software development.

The increasing market dominance of SaaS (Software as a service) empowers customers to make changes instantly as their requirements evolve and for SaaS providers to update their offerings as needed.

When it comes to the development and upkeep of enterprise software, companies are required to weigh many different factors and make numerous decisions in an effort to constantly improve their offering. The question of which areas and features to focus
In the business world, value is often best described not as what products you offer, but the impact your products and services have on your customer’s business.

Getting the most value from your software in 2019 was the theme that delivered on its promise at On November 12th & 13th, more than 200 executives, product managers, licensing and operations managers and industry experts gathered in San Jose, California, to learn how their organizations can successfully conquer disruptive business trends and maximize financial benefits from software offerings.

In part one of our blog series on flexible software packaging, we discussed the clear need for software vendors to offer flexible software packages to their customers, options that are more customer focused and value centric. The old standards of

In this blog, and the ones that follow, we will explore not only the advantages of flexibility, but the various options software vendors have, as well as the practical implications for adapting to these market demands

In this blog post, I’ll try to shed some light onto what’s really happening in the Network Function Virtualization (NFV) space and why licensing management is becoming critical. Communication Service Providers (CSPs), mainly tier one telcos, rule the world of
With the rise of the IoT (Internet of Things), the era of truly BIG data is upon us. And buried in those endless data streams from billions of connected “things” is customer usage – a type of data that’s essential to recurring revenue success.Unfortunately, most companies only incorporate usage in their billing systems when it directly relates to services they can bill (ex: data charges on a smartphone). As a result, they stand to miss out big time because usage is a key driver of recurring monetization in IoT.
The age of the Internet of Things (IoT) has dawned and we are heading toward a future filled with software-driven intelligent devices. To give you an idea of the magnitude of this transformation, IDC is predicting that there will be 30 billion units installed worldwide by the year 2020.
Trends in the healthcare market are placing unprecedented value on the software that lies at the heart of today’s intelligent medical devices. This puts manufacturers under enormous pressure to innovate not only the types of products they build, but also how they go to market.
A whitepaper and whitepaper about software as a key enabler of improved business processes and increased customer satisfaction.
Chris Kocher, Founder and Managing Director of Grey Heron published a three-part article on, the first of which talks about building and monetizing an IoT-ready business in a new, disrupted world.
An article published on which looks at how IoT connectivity has led to increased risk for hardware manufacturers, namely IP theft, piracy, misuse, and reverse engineering, and how software monetization solutions can help overcome these risks.
Becoming more customer-centric, innovative, and efficient may sound appealing, but it also requires the right kind of software licensing capabilities
Product and service innovations have around a 70% failure rate, either missing their revenue and profit goals or failing entirely. Madhavan’s rules could have a huge impact on helping software companies fully extract the value from their products and services.
Our Strategic Analysis Manager of the Software Monetization division at Gemalto, recently had the pleasure of talking with Kathleen Goolsby, Managing Editor at, about the mind shift that’s taking place in the medical equipment sector.
There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams.
Enterprises are increasing direct customer interaction with the companies, vendors and partners with whom they do business, which is placing more importance on delivering a better customer experience (CX). These enterprises have learned that customer experience and satisfaction is a differentiation that is no longer limited to B2C companies.
We recently interviewed Vickie White Director of Virtual Products at Gemalto, to hear about the shift companies have to make in their go to market when they become more software driven
Although embedded systems and embedded software are not new kids on the block, rapid growth in the Internet of Things has recently brought them into the spotlight...
Two terms we often see confused in conversations with our clients are ‘software protection’ and ‘IP protection’. Both are critical components of any software development and monetization strategy, and have a significant impact on your software development ROI.
How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Learn the  fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).
We present Software Monetization 101 – a blog series that examines commonly misunderstood terminology in the software protection, licensing, and entitlement management space. 
Software licenses and software keys are often confused and sometimes conflated, but in reality, the two are quite different.
Why You Should Care When it comes to software licensing, not knowing the difference between authentication and authorization can lead to missed revenue opportunities.
Gemalto is a partner who is able to better address the monetization of your IoT securely, so you can introduce products to market faster and stay ahead of your competition